When we started Vurb four years ago, it was our goal to push boundaries; do new things, be creative, and most of all be different. In our short time, we’ve definitely done some edgy things, pushed the limits of what’s been the norm, and often times been on that fine line between love and hate with some readers out there. But that’s what we are. We pride ourselves on being a media source that skates thin lines, thinks of new things and then, most importantly, follows through with them.
Video has been our strong suite since day 1, and while we have amazing other content that’s featured day in and day out, we’ve ultimately been regarded as a place to come to see cool videos - and that’s obviously why we try to always go bigger and better. We invest our lives, and really our entire financial institution, into going to the next level. Sure there are other genres of sports that have gone where we’re going, but we try to bring those ideas to light in motocross. To be cutting edge takes 100% reinvestment and commitment, and it’s safe to say we’ve got those bases covered, and furthermore we want to introduce you to the next level of motocross video – the Justin Barcia Platinum.
A few months ago we set aside some time in June with the notorious #17 GEICO Powersports rider, and his track builder Jason Baker of Dreamtraxx, and knew from square one it would likely be the next video that could match the James Stewart video we shot in the 2009 for Red Bull. That put the ball in motion to make sure we did something next level, something that would be truly epic.
(Quite a picturesque track built by the one and only Dreamtraxx)
Then comes the opening round of the Lucas Oil Motocross series at Hangtown where I started talking to Taylor Congdon of the Moto the Movie series about joining forces for the shoot. So now it turns from not only a Vurb Platinum shoot, but a Moto the Movie 3 shoot as well… meaning it was time to go big or go home. But what could we do that was going to be incredibly different? Sure a helicopter is always amazing, but we needed something that could get closer and lower than anything before. A cable camera was the solution.
(James Stewart video from 2009)
So, really, I don’t think anything more needs to be said. Drool over these photos for the next few days, wait for the trailer to launch later this week, and then wait another week for the full video of the shoot to drop. Painful, I know, but I promise it’s worth the wait.
