DC SHOES PARTNERS WITH SUPERCROSS.COM/HONDA RACING TEAM
Jeremy McGrath and Larry Brooks join forces again with DC and Supercross.com on board as sponsors
January 25, 2012 – Huntington Beach, CA - DC Shoes has signed on to support the new Supercross.com / Honda racing team owned by Jeremy McGrath and Larry Brooks. DC will be the official footwear and apparel sponsor of the team.
Owned and managed by Larry Brooks and Jeremy McGrath, the team made their first appearance at the Anaheim Supercross earlier this year. Both Brooks and McGrath bring a wealth of personal history and experience to the partnership and the new team. Brooks, a race team manager, has overseen many AMA Supercross Champions, including Jeremy McGrath himself. The legendary McGrath is arguably the most storied racer in AMA Supercross, and has won more Supercross races and championships than anyone in history. McGrath has had a long and successful relationship with DC Shoes, which made this an ideal partnership for both parties.
“We are excited to support Jeremy in his next venture in the motocross world. He has developed a stellar team and with great partners like Supercross.com and Larry Brooks, Andrew Short is primed for success,” said DC Director of Marketing, Brian Cassaro.
Jeremy McGrath, the 7-time AMA Supercross Series champion said, "I've been involved with DC for a number of years. They are a quality company, with quality people, and make great products. I've made it a point in my career to only work with companies and products that I truly believe in. DC makes products that people of all ages would enjoy."
"DC is a brand that we are excited to have associated with our team. Many people worldwide know that DC makes great stuff, but our goal is to help expand the brand even further with our new race team. I couldn't be happier to have a brand like DC associated with our race team," said Larry Brooks, Race Team Manager and Co-owner.
Supercross.com has also brought on Angry Bikes as the associate sponsor of the team. Angrybikes.com features a brand new arcade style motocross game created for the Iphone. Just in time for Supercross season, the game launched on January 19th and is available now for download in the App store.
"Bringing DC and the Supercross.com / Honda race team together is a perfect union. Supercross.com aims to be the best in its field, exactly as DC has done. DC is known worldwide for being 'the best.’The Supercross.com / Honda race team has that same goal - to be the best, and couldn't do it without the help and support of DC," said Matt Cook, new owner of Supercross.com.
In addition to being the title sponsor of the racing team, will also serve as the key platform for launching all Honda Racing Team related news and information. See the DC supported Supercross.com / Honda race team at upcoming AMA Supercross and Motocross events thru early September.
2012 AMA Supercross Series schedule - http://www.supercross.com/ama-supercross-schedule <http://www.supercross.com/ama-supercross-schedule>
2012 AMA Motocross Series schedule - http://www.supercross.com/ama-motocross-schedule <http://www.supercross.com/ama-motocross-schedule>
For additional info on DC Shoes and the Supercross.com/Honda Racing Team, please visit www.dcshoes.com/moto <http://www.dcshoes.com/moto> .
About DC: Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.