Slaw Dog
For the second time since 2022, Fox Racing will have new owners, as Fox Racing and Bell Helmets—along with other brands such as Giro, Bushnell, Stone Glacier, Camelback, Sims and more—were sold to private equity firm Strategic Value Partners.
In a deal announced earlier this week, Revelyst, “a collective of world-class maker brands that design and manufacture performance gear and precision technologies and a segment of Vista Outdoor Inc.,” entered into an agreement under which SVP-managed funds will acquire Revelyst in an all-cash transaction based on an enterprise value of $1.125 billion.
In 2022, Vista Outdoor acquired Fox from Altamont Capital, a San Francisco-based private investment firm, for $540 million.
David Geenberg, Head of North American Corporate Investments at SVP, said, “We look forward to working with Eric Nyman and the rest of the team leading this world-class outdoor gear and technology business. For almost a year, we closely followed Revelyst’s progress with this complex transaction. During that time, Revelyst has gained share through a difficult period for consumer spending thanks to the strength of its leadership, its employees and efforts like GEAR UP. With this investment, we plan to put SVP’s full operating resources and network behind Revelyst to help accelerate the success of this market leader.”
“We are excited to partner with SVP and believe this acquisition is a positive step for Revelyst’s future,” said Revelyst CEO Eric Nyman. “As I reflect on the last year, I am incredibly appreciative of our management team, our employees and our maker community for getting us here. We couldn’t have done this without everyone’s contribution. I believe the best is yet to come for Revelyst and for our customers, suppliers and retail partners. This partnership with SVP is going to make us a stronger company and afford us more opportunities to innovate and deliver top-tier products to outdoor enthusiasts while enhancing our market leadership in the outdoor recreation industry.”
You can read the full announcement here.
