Troy Dog
Diagnosed with Tourette Syndrome at the age of eight, Jeremy’s early life was defined by challenges. Earning the nickname “Twitch” due to his condition, he found in dirt bikes a way to push through his struggles. That drive carried him through countless injuries over the years—broken bones, fractures, and setbacks that would end most careers. But Jeremy never quit. His passion for the sport and his determination to evolve pushed him forward, resulting in an impressive career that includes 17 X Games medals and a 2010 off-road truck championship.
That same relentless spirit fuels Polaris in everything they do. They don’t just build machines— they innovate and evolve constantly. Polaris’ “Tough Doesn’t Quit” campaign highlights not only the stories of its athletes and owners but also the brand’s unwavering commitment to producing the toughest, most durable machines in the industry. Research and Development are constantly pushing the boundaries, rigorously testing our products to ensure that they withstand the most extreme conditions. From the roughest trails to the toughest competitions, Polaris vehicles are built to last.
Polaris’ drive to innovate mirrors Jeremy’s own journey of resilience. Just as he refuses to be held back by his injuries or challenges, Polaris continually strives to perfect the next generation of off-road vehicles—machines that embody grit, endurance, and reliability. It’s why our race teams, partners, and riders trust Polaris, no matter how hard the conditions.
About Jeremy “Twitch” Stenberg
FMX legend, filmmaker, and entrepreneur Jeremy “Twitch” Stenberg is known to the world as a founder of modern-day Motocross–but his drive doesn’t stop when he leaves the track. As a premier athlete since he entered the game in 1998, Twitch has earned six X Games gold medals and has bagged over fifteen consecutive years of top ranking competitive rides in Best Whip, Freestyle, Speed & Style, and Best Trick. Lately, Stenberg has expanded his repertoire, releasing two well-received films, including the highly acclaimed 2014 ode to Motocross, Chasing the Storm.
