Slaw Dog
We’ll, we are one year into the 31-event SuperMotocross World Championship Series and I have to say, it was a smashing success. The final three playoff rounds had some cool tracks, the championships came down to the end, the racing was great, and oh, the money, which awarded the sport’s largest prize payout of $10 million – $5.5 million of which was available for the final three postseason races.
Haiden Deegan (250SMX champion) collected $575,000 in postseason earnings while Jett Lawrence (450SMX champion) received $1.2 million, both of which included individual race purses and championship point funds.
Today, Feld Motor Sports released some interesting numbers and stats for the season which saw record viewership and fan attendance.
–110,000 fans made their way through the postseason turnstiles in Concord, North Carolina, for SMX Playoff 1, Joliet, Illinois, for SMX Playoff 2, and in Los Angeles for the SMX World Championship Final, adding to the 192,000 that attended the 11 rounds of the Pro Motocross Championship.
-The Pro Motocross Championship welcomed record attendance at several schedule staples – the Thunder Valley National in Lakewood, Colorado, the High Point National in Mount Morris, Pennsylvania, the RedBud National in Buchanan, Michigan, the Southwick National in Southwick, Massachusetts, and the Washougal National in Washougal, Washington. Legacy races at the Spring Creek National in Millville, Minnesota and the Unadilla National in New Berlin, New York saw capacity crowds of more than 20,000 apiece, the strongest attendance on the schedule.
-The Monster Energy AMA Supercross Championship hosted 850,000 fans across its 17-round season this past winter and spring, bringing total combined attendance for the inaugural SMX World Championship to 1.152 million across all 31 races.
-Official Monster Energy Supercross, Pro Motocross and SuperMotocross World Championship social handles have already generated more than 750 million impressions during 2023 and impassioned fans have engaged with the sport’s racers over 50 million times.
-Domestically, NBC Sports’ coverage of the 2023 SMX World Championship season surpassed 23 million hours of viewership consumption across NBC, USA Network, and Peacock, up 111% versus the comparable programming in 2022. Powered by Peacock, over 17 million digital hours of viewership were consumed – up 307% compared to last year.
This is pretty awesome and cool to see some transparent numbers. Read the full PR here.
Main image: Red Bull Content Pool
