Chase Stallo
Vurbmoto and Michelin North America, Inc. are thrilled to announce the continuation of their successful partnership into 2025 and beyond, reinforcing a shared commitment to the grassroots motocross community.
Michelin is set to ramp up its dedication to the sport through various initiatives, including:
- Rider Sponsorship Programs: Supporting motocross talent from local amateurs to rising stars.
- Sponsorship of All Vurb Shred Tour Events: Ensuring the motocross community experiences top-tier events nationwide.
- Onsite Activations: Engaging with riders and fans directly, bringing the Michelin brand to the forefront of the motocross world.
At the heart of this partnership lies the Michelin StarCross 6 tire, engineered to push motocross performance to new heights with innovative technology:
- Up to 16% More Traction When New¹: Thanks to the Michelin Adaptive Design Technology™, riders benefit from improved grip right out of the gate.
- Long-Lasting Grip: Michelin Silica Technology™ enhances tread block integrity, ensuring consistent traction throughout the tire’s life.
- Up to 19% More Traction When Worn²: The Michelin Silica Technology™ also delivers exceptional performance even as the tire wears, providing up to 19% more traction than previous generations.
- Up to 11% More Durability³: Durability is key in motocross, and the StarCross® 6 tire offers up to 11% more longevity, keeping riders on track longer.
This extended partnership reflects a shared vision to elevate the motocross experience by connecting racers, fans, and industry leaders. “We’re excited to continue collaborating with Michelin to bring unmatched quality and support to our community,” said Brent Stallo of Vurbmoto.
About Vurbmoto
Vurbmoto has been at the forefront of motocross culture, connecting racers from across the country and celebrating the sport’s grassroots community.
About Michelin North America, Inc.
Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (michelinman.com) For more information, please visit https://www.michelinman.com/motorcycle/home-motorcycle.
